CSR Communication Motives of the Algerian State Company: A Case Study on Sonelgaz Group

Younes ZIEITA

Abstract


This paper aims to highlight the motives that lead The Sonelgaz Group to communicate its CSR actions. These motives are, certainly, coming from the group’s context that consists of internal and external Stakeholders. As a result, Sonelgaz’s motives to display its social and environmental involvement are rather coming from the intention to have a good image towards its external public especially regarding the external CSR practices. Furthermore, this group aims through its CSR communications to improve its staff loyalty and to motivate them and also seek a good operational performance.

Keywords


CSR communication, CSR communication motives, corporation context, social disclosure levels model

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